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TWINTEX

A GUDA é parceira da Twintex na integração de estratégias de Design Circular & Estratégico, no desenvolvimento de Planos de Marketing Estratégicos e na Arquitetura de Marca. Colaboramos na definição de ações que reforçam a inovação, a sustentabilidade e a competitividade da empresa, organizando marcas, sub-marcas e assinaturas visuais, e criando elementos distintivos que fortalecem o conceito Made-in-Twintex e o posicionamento da marca internamente e no mercado internacional.

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GUDA partners with Twintex in integrating Circular & Strategic Design, developing Marketing Strategy Planning, and Brand Architecture. We collaborate on defining actions that strengthen the company’s innovation, sustainability, and competitiveness, organising brands, sub-brands, and visual signatures, and creating distinctive elements that enhance the Made-in-Twintex concept and brand positioning in national and international markets.

Design Circular & Estratégico | Circular & Strategic Design

Aplicamos metodologias de design que integram circularidade, inovação e visão estratégica, criando soluções sustentáveis e alinhadas com os objetivos de negócio da Twintex.
 

We apply design methodologies that integrate circularity, innovation, and strategic vision, creating sustainable solutions aligned with Twintex’s business goals.

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Planos de Marketing Estratégicos | Marketing Strategy Planning

Desenvolvemos planos de marketing orientados para a expansão e fortalecimento da marca, com estratégias adaptadas aos mercados-alvo e alinhadas com o posicionamento Made-in-Twintex.
 

We develop marketing plans focused on brand expansion and strengthening, with strategies tailored to target markets and aligned with the Made-in-Twintex positioning.

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Arquitetura de Marca | Brand Architecture

Estruturamos marcas, sub-marcas e assinaturas visuais para criar um sistema de identidade coeso e diferenciador, reforçando a presença e a perceção da Twintex nos diferentes mercados.
 

We structure brands, sub-brands, and visual signatures to create a cohesive and distinctive identity system, reinforcing Twintex’s presence and perception across different markets.

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"We need to re-charge and re-orient our innovation focus and efforts. We need to center our approaches and processes to more humanity & planet centered one’s. We need to go back to more genuine and purpose-driven innovation drawing on more profound participatory models of engagement - from People-with-Nature. Beyond calling for co-creation, we need to inspire and empower citizens to (re)-discover our world, including the endless opportunities that flow from Nature, including Nature-Based Solutions, and contribute to fulfill the promise of an emergent Nature Positive economy"  Américo & Susana

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